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Internationalisation plan for imeguisa Portugal - in-depth analysis of Mexico and Lr on international entry mode selection, export Vs. Fdi
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Orientador(es)
Resumo(s)
This paper explores an internationalisation strategy for Imeguisa Portugal, a SME focused on
developing and producing intralogistics solutions. The pandemic, the Ukraine war and inflation
continue to pose an enormous challenge for enterprises. Thus, a structured internationalisation
plan gains further importance for any firm aiming to venture into foreign markets.
The individual portion hereby presented contributed to the group report with a literature
review on the topic of international entry mode selection, export vs. FDI, and an in-depth
analysis of Mexico, which was ultimately deemed to have the highest potential as a target
market.
Descrição
Palavras-chave
Internationalisation plan Market selection Entry modes Marketing plan Financial forecast Strategy