A carregar...
Publicação
Development and evaluation of growth strategies for a Lisbon based startup
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 807.34 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Wine With a View is a Portuguese startup company, which sells wine by the glass at tourist attractions in the metropolitan area of Lisbon. Due to the local popularity and estimated potential of other locations, the management is striving to grow the business. For this purpose, an individual framework of growth strategies was developed. A scoring model, based on carefully selected criteria to determine the fit of strategies with company resources, concluded in the recommendation of a product line extension and an organic, domestic expansion strategy, while franchising was determined not to be a feasible option in the near future.
Descrição
Palavras-chave
Growth strategies Organic growth Franchising