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Publicação
Segmenting science4you’s customers for reshaping sales strategies
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| 652.39 KB | Adobe PDF | |||
| 87.45 KB | Adobe PDF | |||
| 83.52 KB | OpenDocument Spreadsheet |
Orientador(es)
Resumo(s)
The work project in question, “Segmenting Science4you’s customers for reshaping sales
strategies” aims at segmenting Science4you’s customer base in order to increase profitability
per customer. The project was based in both secondary data provided by the company and
primary data collected afterwards through focus groups and questionnaires. After the results’
analysis, the first criteria to segment was the amount of money spent on Science4you’s products
during a year. Recommendations were then made for each segment in order for the company to
take the most profitability out of each group.