Publicação
Opportunity assessment - LX village business case
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lobo, João Silveira | |
| dc.contributor.author | Rodrigues, Marta Jorge | |
| dc.date.accessioned | 2018-06-15T13:30:39Z | |
| dc.date.available | 2018-06-15T13:30:39Z | |
| dc.date.issued | 2018-01-25 | |
| dc.description.abstract | Nowadays, seniors and foreigners are two growing market targets with a clear focus of attention. However, there is a gap when it comes to the existence of specific services for the combination of both, i.e. senior foreigners. Retired foreigners wishing to live in a country such as Portugal, where they can enjoy life pleasurably, become a target which analysis should be taken in consideration. In order to fill this market gap and simultaneously seize this market opportunity, a business case of a village, the Lx Village, for retired foreigners who aim living in Portugal will be presented. | pt_PT |
| dc.identifier.tid | 201862794 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/39379 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Foreigneirs | pt_PT |
| dc.subject | Retirement | pt_PT |
| dc.subject | Business Case | pt_PT |
| dc.subject | Lx village | pt_PT |
| dc.title | Opportunity assessment - LX village business case | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |