Publicação
Understand the plant-based milk alternative market and contextualization on nutrition and green marketing
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Santos, Maria da Silva Pato Martins dos | |
| dc.date.accessioned | 2025-05-09T14:58:35Z | |
| dc.date.available | 2025-05-09T14:58:35Z | |
| dc.date.issued | 2023-06-20 | |
| dc.date.submitted | 2023-05-30 | |
| dc.description.abstract | The Portuguese consumption of PBMA has been increasing, even though Portugal is known for its conservative environment with a rich culture in dairy consumption. To capture consumers, it is necessary to comprehend how they perceive PBMA private-label and A-label products, their preferences, how demographics impact it, their motivations, and hesitations in PBMA consumption. To better benefit from it, segmentations need to be created. Information conducted through surveys made it possible to conduct a Perceptual Map and a Conjoint Analysis. The main findings are used in recommendations for the studied brands to improve their market presence and competitive advantage. | pt_PT |
| dc.identifier.tid | 203516001 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/182922 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Nutrition marketing | pt_PT |
| dc.subject | Green marketing | pt_PT |
| dc.subject | Brand image | pt_PT |
| dc.subject | Consumer behaviour | pt_PT |
| dc.subject | Green marketing mix | pt_PT |
| dc.subject | Purchasing process | pt_PT |
| dc.subject | Pbma overview | pt_PT |
| dc.subject | Healthy food | pt_PT |
| dc.subject | Food product labels | pt_PT |
| dc.subject | Plant-based milk alternative | pt_PT |
| dc.subject | Pbma consumption | pt_PT |
| dc.title | Understand the plant-based milk alternative market and contextualization on nutrition and green marketing | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |