A carregar...
Publicação
Escaping uncertainty: the impact of crisis-induced fear on consumer behavior
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.62 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This study examines how crisis-induced fear shapes consumers’ intention to engage in escapist consumption and whether intolerance of uncertainty moderates this effect. Drawing on coping, compensatory consumption and escapism theories, a survey of 203 respondents
recalling the COVID-19 crisis was conducted using validates scales. Results show that fear significantly increases escapist consumption intentions, while intolerance of uncertainty independently predicts escapist consumption intention but does not moderate the relationship.
The study advances understanding of emotional and cognitive drivers of consumer behavior in prolonged crises and offers implications for marketers navigating uncertain environments.
Descrição
Palavras-chave
Consumer behavior Prolonged crises Emotional responses Compensatory consumption Escapist consumption Psychological coping Intolerance of uncertainty