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From global efficiency to local self-sufficiency - impact of changing consumer trends on the food industry

2021-01-19Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorPita, José Miguel dos Santos Horta
dc.contributor.authorHübner, Carolin
dc.date.accessioned2021-09-02T09:43:42Z
dc.date.available2021-09-02T09:43:42Z
dc.date.issued2021-01-19
dc.date.submitted2021-01-04
dc.description.abstractThis third chapter of “From global efficiency to local self-sufficiency” represents the trend analysis part. Chapter one and two outlined world economic developments and its impact on consumer trends as well as introduced the food industry. This third section connects these topics while investigating which changing consumer trends shape the food industry. Based on 28 in-depth interviews, qualitative prospection attempts to validate topic relevance and identifies categories to group consumer trends. Quantitative validation consisting of 327 survey responses verifies identified trends and represents critical changes to respond to by supply-side of the food industry.pt_PT
dc.identifier.tid202743900pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/123604
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectBusiness modelpt_PT
dc.subjectChangept_PT
dc.subjectConsumer trendspt_PT
dc.subjectConsumer surveypt_PT
dc.subjectDeglobalizationpt_PT
dc.subjectFood industrypt_PT
dc.subjectFive marketing concept five pspt_PT
dc.subjectGlobalizationpt_PT
dc.subjectGrowth-share matrixpt_PT
dc.subjectImportancept_PT
dc.subjectMarketingpt_PT
dc.subjectQualitative researchpt_PT
dc.subjectQuantitative Analysispt_PT
dc.subjectStrategypt_PT
dc.subjectSustainabilitypt_PT
dc.titleFrom global efficiency to local self-sufficiency - impact of changing consumer trends on the food industrypt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administrationpt_PT

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NSBE - MA Dissertations