Publicação
Creating an evidence based, competitive financial plan for international health markets
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Ragozzino, Roberto | |
| dc.contributor.author | Stockmar, Philip Christian Daniel | |
| dc.date.accessioned | 2024-11-13T14:15:37Z | |
| dc.date.available | 2024-11-13T14:15:37Z | |
| dc.date.issued | 2024-02-02 | |
| dc.date.submitted | 2023-12-19 | |
| dc.description.abstract | This paper gathers evidence and builds an internationally viable business model for Thryv, which improves the health of employees with its rewards-driven mobile application and fitness wearable, saving companies significant productivity and health-related costs. Key findings reveal that despite their benefits, contemporary corporate wellness programs have low engagement rates. Existing literature and fifteen primary expert interviews attribute this lack of use to shortcomings in user-friendliness, accessibility, social support, competition, incentives, individualization, and data security. Thryv’s business model addresses the needs of HR decision-makers (buyers) and employees (users) based on these seven shortcomings, considering market conditions, competitors, and growth opportunities. | pt_PT |
| dc.identifier.tid | 203602196 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/175109 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Funding strategies | pt_PT |
| dc.subject | Mobile health | pt_PT |
| dc.subject | Entrepreneurship | pt_PT |
| dc.subject | Financial projections | pt_PT |
| dc.subject | Business model | pt_PT |
| dc.subject | Corporate health | pt_PT |
| dc.title | Creating an evidence based, competitive financial plan for international health markets | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |