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Strategic partenerships in wine tourism: an opportunity for sustainable growth ina a family- owned business in Portugal
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| 22.28 MB | Adobe PDF |
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Resumo(s)
This work project presents a Case Study exploring Wine Master’s expansion dilemma, specifically the decision of whether to apply for a public tender that entails a strategic partnership with the Agriculture School in Lisbon and its implications for the company’s wine
tourism operations. The case study provides context around the situation, debating whether investing in Lisbon aligns with Wine Master’s strategic goals. The Teaching Note further analyses this partnership from an internal perspective, highlighting the risks and benefits of the
potential collaboration. The Consulting Report investigates the status of Wine Master’s wine tourism units, identifying key challenges and providing recommendations for enhancing operations and ensuring long-term development.
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Wine tourism industry Sustainable growth Strategic partnerships Corporate strategy Strategic decision-making Financing in family-owned businesses