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Portuguese swimwear market: how do consumers perceive Portuguese swimwear brands?
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Resumo(s)
This thesis provides an in-depth exploration of consumer behavior and buying motivations in
the sustainable swimwear market in Portugal. It investigates how Portuguese consumers
perceive sustainability in the context of swimwear and how these perceptions influence their
purchasing decisions. The research thoroughly examines the Portuguese swimwear market,
including its size, trends, and consumer preferences. A significant focus is placed on analyzing
the sustainability practices and market positioning of specific brands like 38 Graus and
Conscious the Label.
The findings offer valuable insights into the relationship between consumer environmental
consciousness and buying behaviors in the context of sustainable fashion.
Descrição
Palavras-chave
Perceptions Swimwear Sustainability Attributes