Logo do repositório
 
Publicação

How to achieve a breakthrough with Pestana Collection Hotels – developing a value-based pricing for Pestana Collection Hotels

2025-01-22Dissertação de mestrado Acesso embargado
Ver registo simples
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorVelosa, Jorge
dc.contributor.authorSaffen, Yosr
dc.date.accessioned2026-03-05T09:52:31Z
dc.date.available2026-03-05T09:52:31Z
dc.date.issued2025-01-22
dc.date.submitted2024-12-17
dc.description.abstractThis thesis examines the competitive positioning of Pestana Collection Hotels, analyzing market trends, consumer behavior, and strategic challenges. It explores brand perception, customer decision factors, and industry dynamics, offering insights into Pestana’s differentiation strategies. Findings highlight opportunities for growth, innovation, and customer engagement in the evolving luxury hospitality landscape. Nevertheless, This study explores the competitive landscape of the upscale hospitality industry, emphasizing dynamic pricing strategies and value-based pricing for Pestana Collection Hotels (PCH). By balancing objective and perceived value, PCH positions itself among key competitors. A value-driven approach underpins its premium positioning, fostering long-term profitability and sustained market competitiveness.eng
dc.identifier.tid204128200
dc.identifier.urihttp://hdl.handle.net/10362/200988
dc.language.isoeng
dc.relationUID/ECO/00124/2013
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBrand growth
dc.subjectBrand positioning
dc.subjectLuxury marketing
dc.subjectMarketing strategy
dc.subjectPestana Collection Hotels
dc.subjectUpper-upscale hotels
dc.subjectValue-based pricing
dc.subjectRevenue management
dc.subjectDynamic pricing
dc.subjectCustomer perceived value
dc.subjectPsychological pricing
dc.subjectTrue economic value
dc.subjectCross-selling
dc.subjectUp-selling
dc.subjectDirect channel sales
dc.subjectBundling
dc.titleHow to achieve a breakthrough with Pestana Collection Hotels – developing a value-based pricing for Pestana Collection Hotelseng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master's Degree in Management from the Nova School of Business and Economics

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
How_to_achieve_a_breakthrough_with_Pestana_Collection_Hotels_Developing_a_value_based_pricing_strategy_for_PCH.pdf
Tamanho:
4.09 MB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
348 B
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

NSBE - MA Dissertations