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Construção da identidade digital no Instagram: uma análise pragmática e multimodal
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A presente dissertação investiga como a escrita informal nas redes sociais contribui para a construção discursiva da identidade digital, a partir de uma perspetiva pragmática e estética. O problema central da investigação é compreender de que modo a linguagem digital, imediata e emocional, reconfigura as formas de comunicação e de construção identitária na era das redes, isto é, a constituição do eu enquanto identidade discursiva digital. As práticas de escrita mediadas pela tecnologia, como o uso de emojis, abreviações e construções híbridas, aproximam o texto da oralidade e da emoção, tornando-se recursos de expressividade e pertença. Frequentemente desvalorizadas como “menos cuidadas”, essas formas de comunicação revelam-se, pelo contrário, estratégias discursivas complexas, nas quais os utilizadores constroem e negociam identidades, projetando versões de si moldadas pelas dinâmicas afetivas e performativas do meio digital.
Inserido na área da Comunicação e das Artes, este trabalho propõe uma reflexão sobre as novas linguagens digitais como formas contemporâneas de expressão e criação simbólica. A escrita digital é entendida como uma prática expressiva que combina criatividade, emoção e estilo, revelando dimensões estéticas no modo como os utilizadores comunicam e se representam online. Ancorada numa abordagem pragmática da linguagem, a investigação contribui para o estudo da comunicação digital enquanto prática social e estética, destacando o potencial criativo das formas de expressão quotidianas nas redes sociais.
Fundamentado nas contribuições de Francisco Yus (Universidade de Alicante) sobre a pragmática da internet, o estudo analisa o papel das interações online na construção discursiva da identidade. A identidade digital é aqui entendida como um processo relacional, performativo e multimodal, que combina texto, imagem e emoção na comunicação quotidiana. A partir de exemplos de linguagem informal nas redes sociais, a dissertação procura demonstrar como os utilizadores constroem e estabilizam interpretações de si através de práticas discursivas mediadas pela tecnologia, mobilizando recursos expressivos que orientam inferências de sentido, reconhecimento e autenticidade.
This dissertation investigates how informal writing on social media contributes to the discursive construction of digital identity, from a pragmatic and aesthetic perspective. The central research problem is to understand how digital language, characterized by immediacy and emotional expression, reconfigures forms of communication and identity construction in the age of social networks, that is, the constitution of the self as a digital discursive identity. Technology-mediated writing practices, such as the use of emojis, abbreviations and hybrid constructions, bring written language closer to orality and emotion, becoming resources of expressiveness and belonging. Often dismissed as “less careful,” these forms of communication reveal themselves, on the contrary, as complex discursive strategies through which users construct and negotiate identities, projecting versions of themselves shaped by the affective and performative dynamics of digital environments. Situated within the field of Communication and the Arts, this study proposes a reflection on emerging digital languages as contemporary forms of expression and symbolic creation. Digital writing is understood as an expressive practice that combines creativity, emotion and style, revealing aesthetic dimensions in the ways users communicate and represent themselves online. Grounded in a pragmatic approach to language, this research contributes to the study of digital communication as a social and aesthetic practice, highlighting the creative potential of everyday forms of expression on social media. Based on the contributions of Francisco Yus (University of Alicante) on internet pragmatics, the study analyses the role of online interactions in the discursive construction of identity. Digital identity is understood as a relational, performative and multimodal process that combines text, image and emotion in everyday communication. Drawing on examples of informal language use on social media, this dissertation seeks to demonstrate how users construct and stabilise interpretations of the self through technologically mediated discursive practices, mobilising expressive resources that guide inferences of meaning, recognition and authenticity.
This dissertation investigates how informal writing on social media contributes to the discursive construction of digital identity, from a pragmatic and aesthetic perspective. The central research problem is to understand how digital language, characterized by immediacy and emotional expression, reconfigures forms of communication and identity construction in the age of social networks, that is, the constitution of the self as a digital discursive identity. Technology-mediated writing practices, such as the use of emojis, abbreviations and hybrid constructions, bring written language closer to orality and emotion, becoming resources of expressiveness and belonging. Often dismissed as “less careful,” these forms of communication reveal themselves, on the contrary, as complex discursive strategies through which users construct and negotiate identities, projecting versions of themselves shaped by the affective and performative dynamics of digital environments. Situated within the field of Communication and the Arts, this study proposes a reflection on emerging digital languages as contemporary forms of expression and symbolic creation. Digital writing is understood as an expressive practice that combines creativity, emotion and style, revealing aesthetic dimensions in the ways users communicate and represent themselves online. Grounded in a pragmatic approach to language, this research contributes to the study of digital communication as a social and aesthetic practice, highlighting the creative potential of everyday forms of expression on social media. Based on the contributions of Francisco Yus (University of Alicante) on internet pragmatics, the study analyses the role of online interactions in the discursive construction of identity. Digital identity is understood as a relational, performative and multimodal process that combines text, image and emotion in everyday communication. Drawing on examples of informal language use on social media, this dissertation seeks to demonstrate how users construct and stabilise interpretations of the self through technologically mediated discursive practices, mobilising expressive resources that guide inferences of meaning, recognition and authenticity.
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Identidade digital Eescrita informal Redes sociais Pragmática da internet Comunicação digital Digital identity Informal writing Social media Internet pragmatics Digital communication