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Does the amount of makeup used by employees in the financial services industry impact customer satisfaction

2022-01-19Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorTruong, Natalie
dc.contributor.authorGomes, Beatriz Ledo Feio
dc.date.accessioned2022-05-27T11:16:45Z
dc.date.available2022-05-27T11:16:45Z
dc.date.issued2022-01-19
dc.date.submitted2021-12-17
dc.description.abstractThis research examines how the amount of makeup worn by employees in the financial services industry can influence customer satisfaction and the perceived customer-employee social distance. It was predicted that a more extensive makeup look would lead customers to perceive greater social distance, and thus would increase their satisfaction with the service provided. The experimental approach showed that the amount of makeup used by female employees did not have a significant impact on customer satisfaction nor on social distance did. Finally, managerial implications were discussed, and future research recommendations were provided.pt_PT
dc.identifier.tid202974316pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/138787
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectConsumer behaviorpt_PT
dc.subjectBeautypt_PT
dc.subjectCustomer satisfactionpt_PT
dc.subjectPerceived social distancept_PT
dc.subjectExtensive makeuppt_PT
dc.subjectNatural makeuppt_PT
dc.subjectFinancial servicespt_PT
dc.titleDoes the amount of makeup used by employees in the financial services industry impact customer satisfactionpt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations