Publicação
Development of the online marketing concept for the start-up stay iIn a kite - crafting a cost strategy for stay in a kite´s online marketing success
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | D´Ambrosio, Francesco | |
| dc.date.accessioned | 2025-01-20T13:32:20Z | |
| dc.date.available | 2025-01-20T13:32:20Z | |
| dc.date.issued | 2024-07-02 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | This thesis introduces the online marketing concept for the startup Stay in a Kite, which upcycles used kitesurfing sails into apparel. This concept was developed by exploring its branding, consumer preferences evolution and strategic online marketing approaches to enhance brand visibility, engage target audiences, and drive sales in the eco-conscious market. Company records, literature, and a consumer survey comprise the primary sources of information for the development of this strategy. The aim is to establish Stay in a Kite as a distinctive and socially responsible brand within the sustainable fashion landscape. | pt_PT |
| dc.identifier.tid | 203723732 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/177651 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Cost strategy | pt_PT |
| dc.subject | Cost structure | pt_PT |
| dc.subject | Financial results | pt_PT |
| dc.subject | Online marketing | pt_PT |
| dc.title | Development of the online marketing concept for the start-up stay iIn a kite - crafting a cost strategy for stay in a kite´s online marketing success | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |