Publicação
Does ugly art foster creative thinking
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Truong, Natalie | |
| dc.contributor.author | Morone, Valeria | |
| dc.date.accessioned | 2022-06-15T15:24:17Z | |
| dc.date.available | 2022-06-15T15:24:17Z | |
| dc.date.issued | 2022-01-19 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This thesis aims to investigate the influence that visual art exerts on creative thinking. Specifically, this research analyzes the different levels of creativity and curiosity triggered by the observation of a commonly considered “beautiful” visual artwork -complying to rules and proportions, logical, and with technical skills; versus those caused by the view of an “ugly” (or aesthetically unpleasing) work of art –thus abstract, unskilled, disturbing, and with childish features. An experiment was conducted to test the predictions with data analysis including independent samplet tests and ANCOVA. The experiment showed that the level of creativity was not influenced by the exposure to “ugly art” versus “beautiful art”, however, higher levels of curiosity were triggered by exposure to “ugly art”. Finally, managerial implications are discussed. | pt_PT |
| dc.identifier.tid | 202972151 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/140026 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Creativity | pt_PT |
| dc.subject | Divergent thinking | pt_PT |
| dc.subject | Aesthetic | pt_PT |
| dc.subject | Visual art | pt_PT |
| dc.title | Does ugly art foster creative thinking | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |
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