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A revamped business strategy for the health business segment of EA: status quo and strategic alignment
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 3.24 MB | Adobe PDF |
Orientador(es)
Resumo(s)
EuropAssistance is currently facing a decisive moment to diversify its business model which is very reliant on the auto business line. The purpose of this part of the paper is to analyse the status quo and strategic alignmentof the firm. An extensive literature review, a broad range of interviews with all relevant external and internal stakeholders as well as a global industry benchmarking had been conducted to identify the market needs and potential solutions.
Descrição
Palavras-chave
Health Assistance Telemedicine Alignment