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The impact of social media usege on consumer well-being: the mediating roles of perceived social comparison, exposure to nutrition-focused content, impulsive buying behaviour.

2025-06-16Dissertação de mestrado Acesso embargado
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authorProfile.emailmatilde.marsella01@gmail.com
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorMonnier, Arnaud
dc.contributor.authorMarsella, Matilde
dc.date.accessioned2026-02-27T10:45:51Z
dc.date.available2026-02-27T10:45:51Z
dc.date.issued2025-06-16
dc.date.submitted2025-05-16
dc.description.abstractThis study investigates how specific social media content—social comparison, nutrition-focused posts, and impulsive-buying promotions—affects consumer well-being. An experimental design revealed that exposure to idealized content significantly increased perceived inadequacy, health anxiety, and fear of missing out (FOMO). Mediation analyses showed no indirect effects, suggesting users may not fully recognize content-driven impacts—a form of identity dissonance. Moderators like life satisfaction and financial self-control did not consistently buffer these effects. Findings emphasize the role of person-content interactions over screen time and highlight implications for digital literacy and algorithm design.eng
dc.identifier.tid204130077
dc.identifier.urihttp://hdl.handle.net/10362/200718
dc.language.isoeng
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectSocial media usage
dc.subjectConsumer well-being
dc.subjectPerceived social comparison
dc.subjectNutrition-focused content
dc.subjectImpulsive buying behavior
dc.titleThe impact of social media usege on consumer well-being: the mediating roles of perceived social comparison, exposure to nutrition-focused content, impulsive buying behaviour.eng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics

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NSBE - MA Dissertations