Logo do repositório
 
Publicação

Ajuda de mãe: portfolio revision and transformation plan - roadmap

2021-01-21Dissertação de mestrado Acesso aberto
Ver registo simples
datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorPita, Miguel
dc.contributor.authorNunes, Mónica Guisantes
dc.date.accessioned2021-09-04T15:34:24Z
dc.date.available2024-01-04T01:30:40Z
dc.date.issued2021-01-21
dc.date.submitted2021-01-04
dc.description.abstractThe fourth chapter starts by grouping the twelve recommendations given into three areas: Impact, which includes the implementation of a balanced scorecard, partnerships for beneficiaries and a support group, followed by the initiatives related to the organizational restructuring, including organogram changes, job description, training for middle managers, as well as a meeting charter, and finally the recommendations on the hybrid activities, containing a value proposition proposal, and a marketing mix for the services. Additionally, it was developed a detailed implementation roadmap for every group of recommendations, which intends to give temporal guidelines to help the organization materialize its transformation.pt_PT
dc.identifier.tid202742083pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/123854
dc.language.isoengpt_PT
dc.subjectRecommendation matrixpt_PT
dc.subjectBalanced scorecardpt_PT
dc.subjectMarketing mixpt_PT
dc.subjectImplementation roadmappt_PT
dc.titleAjuda de mãe: portfolio revision and transformation plan - roadmappt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura
Nome:
2020-21_fall_33537_monica-nunes.pdf
Tamanho:
3.49 MB
Formato:
Adobe Portable Document Format
Ver/Abrir

Coleções

NSBE - MA Dissertations