Publicação
Geographical expansion and market entry strategy - a practical approach for eco wheat-collection B.V
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Decreton, Benoit | |
| dc.contributor.author | Decker, Leona | |
| dc.date.accessioned | 2022-10-25T10:20:32Z | |
| dc.date.available | 2022-10-25T10:20:32Z | |
| dc.date.issued | 2022-08-12 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | The Dutch start-up ECO Wheat B.V. missed its sales turnover target during the COVID-19 pandemic and aims to gain market share, revenue growth and cross-border recognition. As a solution the company decided to expand internationally with its new product line of sustainable biodegradable granulates, targeting manufacturers operating in the plastic industry. Therefore, a geographical expansion and market entry strategy has been developed as an objective of this work project using qualitative and quantitative research methods. The analysis defines Germany as the most suitable target for the expansion and provides a blue print on how to strategically enter the newly defined market. | pt_PT |
| dc.identifier.tid | 203064518 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/144978 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Business strategy | pt_PT |
| dc.subject | Geographical expansion | pt_PT |
| dc.subject | Market entry | pt_PT |
| dc.subject | Business growth | pt_PT |
| dc.title | Geographical expansion and market entry strategy - a practical approach for eco wheat-collection B.V | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |