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Volkswagen group 2025: driving through the electric vehicle revolution – Porsche and the sport & luxury division

2026-01-19Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorCosta, Luis Almeida
dc.contributor.authorPietro, Barnabò
dc.date.accessioned2026-04-22T14:39:37Z
dc.date.available2026-04-22T14:39:37Z
dc.date.issued2026-01-19
dc.date.submitted2025-12-17
dc.description.abstractThis thesis develops an original strategy case set in September 2025, when Volkswagen Group confronts the EV transition amid intensifying US and Chinese competition, slowing demand, and rising trade fragmentation. The case and teaching note guide readers through an integrated diagnosis of EV market attractiveness, industry structure and competitive dynamics, and Volkswagen’s value creation logic, using Porter’s generic strategies, the Business Model Canvas, and a VRIO lens. The analysis culminates in a strategic choice between regional decoupling and global platform consolidation.eng
dc.identifier.tid204238307
dc.identifier.urihttp://hdl.handle.net/10362/202483
dc.language.isoeng
dc.relationUID/ECO/00124/2013
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectVolkswagen group
dc.subjectAutomotive
dc.subjectCase study
dc.subjectStrategy
dc.subjectEV transition
dc.subjectElectric vehicles (EV)
dc.subjectBattery-electric vehicles (BEV)
dc.subjectPlug-in hybrid electric vehicles (PHEV)
dc.subjectnew energy vehicles (NEV)
dc.subjectPorsche AG
dc.titleVolkswagen group 2025: driving through the electric vehicle revolution – Porsche and the sport & luxury divisioneng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics

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NSBE - Management