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Publicação
International partner selection Indian technical textile market
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Orientador(es)
Resumo(s)
Due to a combination of a vast agricultural industry and a tremendously growing
technical textile industry, Ludvig Svensson identified India as target market for possible
expansion through domestic production and supply. However, Svensson needed
additional information about the industry structure and key players. Therefore, this
project focused on a detailed analysis of the technical textile market and its players by
following the international partner selection process. Thereby, five key players were
identified as potential partners, as well as the need for additional research to determine
alternative entry modes, as the market does not currently seem to be receptive for
Svensson products.
Descrição
Palavras-chave
Internationalization Partner selection Technical textiles India