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Uber – everyone's private driver
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.38 MB | Adobe PDF |
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Resumo(s)
Uber has a responsibility to continue development and targeted execution, as seen by its
overwhelming interest in the advancement of its mobile application. The ability to connect
drivers and passengers via mobile devices eliminates the need for Uber to have a physical
presence in local areas where they expand operations, resulting in a highly scalable system with
few barriers to further development.
Uber’s historic development has been marked by controversies, technological advancements,
protests, and bright new ideas. To assess their journey to the top of the mobility industry,
general highlights about financials, historic developments, and the entrepreneurial transition
from startup to scaleup will be showcased.
Using the given information as groundwork, the case focuses on Uber’s marketing efforts over
the years, how they utilized different strategies, why they used them and lastly – what it can
teach students.
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Palavras-chave
Uber Case study Teaching note Scaling Growth Expansion Business model Platform business Gig economy Regulations Marketing Market share Services Technology Autonomous vehicles Profitability IPO