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From short term based objectives to long term strategic goals: the balanced scorecard at Moje Delo

2008-07Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorVieira, Rui
dc.contributor.authorSilva, Carlos Marques da
dc.date.accessioned2026-08-18T11:56:44Z
dc.date.available2026-08-18T11:56:44Z
dc.date.issued2008-07
dc.date.submitted2008-07
dc.descriptionA work project, presented as part of the requirements for the Award of a Masters Degree in Management from the Faculdade de Economia da Universidade Nova de Lisboa
dc.description.abstractSeveral academics have criticized the unbalanced perspective of using solely financial indicators to run a business (Dixon et al., 1990; Neely et al., 1995). In this project founded on the basis of a real case situation, an analysis is made regarding the challenges faced by Moje Delo, a young internet start up company, due to its excessive focus on financial indicators. Throughout an extensive analysis of the actual management control systems, using Otley’s (1999) framework, major issues were identified. Solutions to those were proposed and structured following the Balanced Scorecard (BSC) concept developed by Kaplan and Norton (1992). The proposed BSC will provide Moje Delo with a strategic tool that improves communication and motivation within the company - two of the main problems identified during the research.eng
dc.identifier.urihttp://hdl.handle.net/10362/205468
dc.language.isoeng
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectBalanced Scorecard
dc.subjectManagement Control Systems
dc.subjectStrategy
dc.titleFrom short term based objectives to long term strategic goals: the balanced scorecard at Moje Delopor
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameMestrado em Gestão

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NSBE - MA Dissertations