Publicação
Return on assets in the tobacco industry: analysis of the Four Main Tobacco Manufacturers
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Ferreira, Leonor | |
| dc.contributor.author | Moreira, Martim Mineiro | |
| dc.date.accessioned | 2016-05-23T09:43:33Z | |
| dc.date.available | 2019-01-30T01:30:17Z | |
| dc.date.issued | 2016-01 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | en |
| dc.description.abstract | This paper studies operating profitability drivers in the Four Main Tobacco Manufacturers for the period 2004-2014. The operating profitability is analyzed as return on assets (ROA) based on the DuPont Extended Model breakdown in degree of operational risk, gross sales margin and assets turnover. The sources of ROA are market share and price strategies appraised through the drivers: firm-size, global value and strategic choices. Using consolidated data, results suggest that firm-size and global value holds a positive relationship with ROA. Also innovation through less harmful tobacco products can lead to better ROA despite no correlation between R&D and ROA. | pt_PT |
| dc.identifier.tid | 201528258 | |
| dc.identifier.uri | http://hdl.handle.net/10362/17398 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Return on assets (ROA) | pt_PT |
| dc.subject | Tobacco industry | pt_PT |
| dc.subject | Four main Tobacco Manufacturers | pt_PT |
| dc.subject | R&D | pt_PT |
| dc.title | Return on assets in the tobacco industry: analysis of the Four Main Tobacco Manufacturers | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão | pt_PT |