Publicação
The future of fan experience: how will digital improve the fan experience? Will it bring risks to enjoy the match itself? - Emerging technologies in football
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Brinca, Pedro | |
| dc.contributor.author | Morais, Miguel Jeronimo Fernandes Thomaz Portela | |
| dc.date.accessioned | 2024-11-12T11:10:12Z | |
| dc.date.available | 2024-11-12T11:10:12Z | |
| dc.date.issued | 2024-01-11 | |
| dc.date.submitted | 2024-01-11 | |
| dc.description.abstract | Fans' attention at football games is no longer focused solely on the spectacle of the game, but on everything that transpires around it, implying that fan experience tools must evolve to a more digitally inclined future. Previous work allowed us to set up a benchmark on the American market and to base our segmentation and targets on academic references. Our research indicated that the first step in developing an effective fan involvement strategy is to collect data that would provide a greater understanding of the fans' needs, subsequently followed by increasing fandom with focused and impactful content. | pt_PT |
| dc.identifier.tid | 203604016 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/175037 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Augmented reality | pt_PT |
| dc.subject | Virtual reality | pt_PT |
| dc.subject | Web3 | pt_PT |
| dc.subject | Smart stadium | pt_PT |
| dc.title | The future of fan experience: how will digital improve the fan experience? Will it bring risks to enjoy the match itself? - Emerging technologies in football | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the award of a Master's degree in Management / Finance from the NOVA School of Business and Economics. | pt_PT |