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Mary yay Portugal: leading change to turn the business around
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| 690.79 KB | Adobe PDF |
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Resumo(s)
A well-established and successful multinational direct selling company with 46 years of history
worldwide had among its subsidiaries Portugal. After 14 years of presence in the country, it
was risking closure in Portugal. Sandra’s task was to lead change and turn the business around.
That involved changing the competitive positioning in the market and re-organizing and
redesigning processes, systems, and the organization design to align with it. This work project
tells that story between 2009 and 2012. It was written to help students and practitioners identify
the critical stages to lead change and business transformation successfully.
Descrição
Palavras-chave
Leading Change management Direct selling Business transformation