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Laying foundations for successful customer relationship management - the case of landing jobs

2020-01-23Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCardoso, Elizabete
dc.contributor.authorNunes, Maria João Teixeira
dc.date.accessioned2020-11-12T10:59:51Z
dc.date.available2020-11-12T10:59:51Z
dc.date.issued2020-01-23
dc.date.submitted2020-01-03
dc.description.abstractThe purpose of this study is to lay the foundations forLanding.jobs tobuildsuccessful customer relationship strategies, dueto the need for automation in dealing with customersrecently created by the company’s expansion.After reviewing Customer Relationship Management (CRM) literature focused on success factors and challenges of implementing CRM strategies, a descriptive analysis of Landing.jobs’ user base was performed, as well as an in-depth review of its customer journey and assessment of pains, finalized with an online survey to gather talent insights. Overall, Landing.jobs needs focusing on gathering quality knowledge on talent, which was concluded to be eased by implementing a CRM software to manage more efficiently the relationship with the customer base.pt_PT
dc.identifier.tid202495752pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/106993
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectCustomer relationship managementpt_PT
dc.subjectOnline recruitmentpt_PT
dc.subjectLanding jobspt_PT
dc.subjectCustomer journeypt_PT
dc.titleLaying foundations for successful customer relationship management - the case of landing jobspt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations