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How to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - sales strategy, go-to-market strategy and sales design

2022-01-24Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorVelosa, Jorge
dc.contributor.advisorLourenço, Carolina
dc.contributor.authorPereira, Rita Castel - Branco Falcão Simões
dc.date.accessioned2022-05-31T08:29:39Z
dc.date.embargo2027-01-24
dc.date.issued2022-01-24
dc.date.submitted2022-01-24
dc.description.abstractAmorim Sports’ is a new business-to-business company from Amorim Cork Composites which specializes in sustainable and high-performance sports surfaces solutions, infills and shock pads made from cork or cork composites intended for use in sports systems. This report aims at examining how to position Amorim Sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields, analyzing the world wide market environment in which the company is involved. Hence, the Work Project presents a strategic marketing plan and an integrated marketing communication plan for the brand to achieve this challenge.pt_PT
dc.identifier.tid202974499pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/139038
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectMarketingpt_PT
dc.subjectIntegrated marketing communicationspt_PT
dc.subjectMarketing planpt_PT
dc.subjectB2b marketingpt_PT
dc.subjectGo-to-market strategypt_PT
dc.subjectAmorim sportspt_PT
dc.subjectInternational positioningpt_PT
dc.subjectSolutions for artificial turf systemspt_PT
dc.subjectSales strategypt_PT
dc.titleHow to position Amorim sports as the recognized leader in sustainable and high-performance solutions for the turf sports fields? - sales strategy, go-to-market strategy and sales designpt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations