Publicação
How to build a personal brand in the niche sport big wave surfing - an analysis of Sebastian Steudtner
| datacite.subject.fos | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Kousi, Sofia | |
| dc.contributor.author | Benatar, Camilla Dorothee Fiona Inka | |
| dc.date.accessioned | 2021-11-14T17:25:33Z | |
| dc.date.available | 2023-12-14T01:31:01Z | |
| dc.date.issued | 2021-01-14 | |
| dc.date.submitted | 2020-12-14 | |
| dc.description.abstract | This paper examines the personal branding of Big Wave Surfer Sebastian Steudtner. It addresses the challenge of developing a strong brand for an athlete in a niche sport. It draws on data derived from focus groups, interviews with business partners, and the athlete himself. The results revealed allow the athlete to sharpen his brand identity. They underline the importance of closing the gap between self-perception and fan-perception and suggest further research on him as a brand. Especially in niche sports, a strong branding strategy is necessary to attract suitable sponsors to fund a professional athlete’s operations. | pt_PT |
| dc.identifier.tid | 202742482 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/127685 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Athlete brand image | pt_PT |
| dc.subject | Niche sport | pt_PT |
| dc.subject | Big wave surfing | pt_PT |
| dc.subject | Sebastian Steudtner | pt_PT |
| dc.title | How to build a personal brand in the niche sport big wave surfing - an analysis of Sebastian Steudtner | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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