Publicação
Emerging trends and evolving behaviours in European consumer sunscreen purchasing
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Mévergnies, Elisa Véronique X Nève de | |
| dc.date.accessioned | 2025-02-13T18:18:20Z | |
| dc.date.available | 2025-02-13T18:18:20Z | |
| dc.date.issued | 2024-01-11 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | In a society where individuals are concerned about their physical appearance and well-being, there has been a growing interest in health awareness and skin ageing. This interest has been fuelled by the emergence of technologies that provide easy access to information on these matters. The purpose of this marketing research is to examine the changing consumer perception and preferences about sunscreen products in the European market. Additionally, this research investigates the impact of social media on the buying of sunscreen goods and how it consistently shapes and influences consumers’ decision-making processes. In order to do this, several approaches including expert interviews, perceptual mapping and conjoint analysis were performed. The primary findings suggest a growing segment of consumers for sunscreen products, particularly among younger generations who exhibit heightened health consciousness. | pt_PT |
| dc.identifier.tid | 203864336 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/178948 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Sunscreen | pt_PT |
| dc.subject | Europe | pt_PT |
| dc.subject | Consumerbehaviour | pt_PT |
| dc.subject | Marketinsights | pt_PT |
| dc.subject | Socialmedia | pt_PT |
| dc.subject | Healthawareness | pt_PT |
| dc.subject | Skincare | pt_PT |
| dc.subject | Cosmetics | pt_PT |
| dc.subject | Skincancer | pt_PT |
| dc.subject | Spf | pt_PT |
| dc.title | Emerging trends and evolving behaviours in European consumer sunscreen purchasing | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |