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Consumers engagement in virtual and collocated live music experiences: an empirical analysis

2021-01-15Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorKousi, Sofia
dc.contributor.authorPesenti, Eleonora
dc.date.accessioned2021-08-30T14:25:18Z
dc.date.available2021-08-30T14:25:18Z
dc.date.issued2021-01-15
dc.date.submitted2020-01-05
dc.description.abstractThiswork focuses on the music festivals and concerts sector, providing an empirical analysis aimed at compering offline and onlinelivemusic experiences.ItinvestigateshowPine andGilmore’s experiential dimensions, and the socialization parameter, can influence customer satisfaction, event meaningfulness and willingness to pay in each context. The research method chosen was a between-subjects experiment. The findings showed that customers of virtual concerts are more satisfied with and are willing to pay lower prices for the virtual experience. According to the experiment results, the virtual live music industry still has margin of improvement when considering Entertainment, Esthetics, and Sociality.pt_PT
dc.identifier.tid202741834pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/123402
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectExperiencept_PT
dc.subjectVirtualpt_PT
dc.subjectCollocatedpt_PT
dc.subjectPine and gilmorept_PT
dc.subjectAtasoy and morewedgept_PT
dc.subjectSatisfactionpt_PT
dc.subjectMeaningfulnesspt_PT
dc.subjectWillingness to paypt_PT
dc.titleConsumers engagement in virtual and collocated live music experiences: an empirical analysispt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations