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Evaluating Disney’s growth potential: an equity research analysis of the Walt Disney Company

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorDuarte, Miguel Marecos
dc.contributor.authorBäuerle, Maximilian Nicolas
dc.date.accessioned2025-08-11T14:41:16Z
dc.date.available2025-08-11T14:41:16Z
dc.date.issued2025-01-24
dc.date.submitted2024-12-17
dc.description.abstractThis thesis presents an equity research analysis of The Walt Disney Company (Disney), with a primary focus on the Entertainment segment, which encompasses Linear Networks, Direct-to-Consumer (DTC) streaming services, and Content Sales/Licensing. The analysis examines historical financial performance of the company as a whole and provides forecasts for revenue, profitability, and market positioning within its Entertainment segment. Cash flow-based valuation techniques, including Discounted Cash Flow (DCF) and Adjusted Present Value (APV), are employed to derive Disney's intrinsic value. Key valuation parameters, such as the Weighted Average Cost of Capital (WACC), are calculated and used in a scenario analysis to ensure analytical robustness. The study identifies the DTC sub-segment as a critical growth driver, mitigating revenue declines from Linear Networks caused by cord-cutting and shifting consumer preferences. Revenue projections for DTC and other Entertainment sub-segments reflect broader industry trends, including the rapid expansion of subscription-based streaming and the decline in traditional television. Financial projections suggest significant long-term growth potential, driven by scalability in streaming operations and improved cost efficiencies. This thesis concludes with a "BUY" recommendation based on intrinsic cash flow based valuation, supported by robust revenue growth in the DTC sub-segment. A worst-case scenario analysis further explores potential downside risks, contributing to a comprehensive and research-based evaluation of Disney.pt_PT
dc.identifier.tid203961340pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/186312
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013,pt_PT
dc.subjectDisneypt_PT
dc.subjectEquity researchpt_PT
dc.subjectCompany valuationpt_PT
dc.subjectMedia and Entertainmentpt_PT
dc.titleEvaluating Disney’s growth potential: an equity research analysis of the Walt Disney Companypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master Degree in Finance from the NOVA – School of Business and Economicspt_PT

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