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How to handle a changing market environment with adaptation of its current business model?
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Resumo(s)
The work project is an extension of the CEMS Business Project report on ”Redefining Universum Intelligence’s Product Offering”. Universum, the global leader in employer branding analytics and communication strategies, is transforming its business model towards Software as a Service (SaaS). Thus, to target the mass market of potential SME customers, Universum has established a new sales division called UI. The combined analysis of customer needs and B2B benchmarking revealed the need for a redefined client segmentation. As well as, short and long-term actions to reposition UI’ offering. Resulting from the insights gathered, recommendations for UI’s product offering have been described in this report. An academic discussion on business models links the project with this Masters research. Eventually, personal inferences reflect on the research and project work conducted.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Talent management Employer branding Online business model innovation CEMS MIM