Publicação
Collective over individual decision: does purchase probability increase
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Martinez, Luis Manuel da Silva Pereira Fructuoso | |
| dc.contributor.advisor | Lopes, Nuno | |
| dc.contributor.author | Pereira, Diogo Augusto Coutinho | |
| dc.date.accessioned | 2024-02-09T14:07:47Z | |
| dc.date.available | 2024-02-09T14:07:47Z | |
| dc.date.issued | 2023-01-20 | |
| dc.date.submitted | 2022-12-15 | |
| dc.description.abstract | Consumers frequently find support on others to decide about their purchases. Particularly for experiential products, decisions are commonly made jointly. Current literature does not study the impact of joint decisions on purchase probability. Therefore, this study aims to explain if and how does the purchase probability vary from an individual consumer decision to a consumer joint decision. Results of the experiment conducted with 120 consumer simulations point to the low impact of a joint decision; nevertheless, joint decisions are favorable to purchase probability in specific niches: experiential risky products, and 40-or more-years-old consumer | pt_PT |
| dc.identifier.tid | 203315219 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/163331 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Joint decision | pt_PT |
| dc.subject | Purchase probability | pt_PT |
| dc.subject | Decisionmaking | pt_PT |
| dc.title | Collective over individual decision: does purchase probability increase | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |