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Publicação
International competitiveness of Portuguese jewellery industry cluster
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Orientador(es)
Resumo(s)
This workproject analyzes the Portuguese jewelry cluster by assessing Portuguese firms’ competitiveness in relation to the European industry through data-based analysis followed by an in-depth inquiry of the competitiveness factors of the Portuguese cluster. The author concludes that Portuguese firms are not able to compete internationally, and that the factors that are more likely to explain this lack of competitiveness are related with firms’ strategy, structure and other industrial characteristics, giving some recommendations to improve these factors.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Intenational competitiveness Cluster Porter Jewellery