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Cobertura jornalística da cultura nos telejornais com maior audiência em horário nobre — o caso de estudo da RTP e RTP3 e da SIC e SIC Notícias
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A secção de cultura tem o dever de explicar os acontecimentos e produtos culturais de forma clara e acessível a todos, para que o acesso a este direito possa ser democratizado. Ao mesmo tempo, é da sua responsabilidade criar um espaço público de reflexão e análise sobre as questões que interessam à sociedade. Atualmente, apesar de a Internet ter ganho protagonismo, a televisão continua a ser um dos meios de comunicação com mais poder e, portanto, é interessante perceber o destaque que dá ao jornalismo cultural. Desta forma, esta investigação tem como objetivo analisar a cobertura jornalística da cultura nos telejornais com maior audiência em horário nobre, através de uma análise de programas da RTP e RTP3 e da SIC e SIC Notícias, mais concretamente dos noticiários Telejornal, 360°, Grande Edição e Jornal da Noite. Este estudo compara a cobertura de uma estação pública e uma estação privada e, além disso, entre canais informativos e generalistas. Para que tal seja possível, foi definida a seguinte pergunta de partida: Como é feita a cobertura jornalística da cultura nos telejornais com maior audiência em horário nobre, nos casos da SIC, SIC Notícias, RTP e RTP3?”. Além disso, definiram-se ainda as seguintes perguntas de investigação: Quais são as características editoriais da cobertura da cultura nestes segmentos televisivos informativos?; Quais as áreas da cultura que conseguem mais destaque?; Quais são as principais semelhanças e diferenças da cobertura jornalística da cultura nestes canais, quer no que respeita a canais públicos e privados quer no âmbito de canais informativos e generalistas? Para responder ao objetivo de investigação, foi realizada uma análise de conteúdo, entre outubro de 2024 e janeiro de 2025, a 56 episódios decorrentes de uma amostra sistematicamente construída, complementada com entrevistas a jornalistas das estações. Os resultados revelam que nenhum dos canais analisados dá muito destaque à cultura, porque a média de notícias culturais foi uma por segmento. Mostram ainda que, entre os canais generalistas e os informativos, os primeiros dão maior destaque à secção, bem como as estações privadas, em detrimento das públicas.
The culture section has a duty to explain cultural events and products in a way that is clear and accessible to everyone, so that access to this right can be democratized. At the same time, it is their responsibility to create a public space for reflection and analysis on issues that are of interest to society. Nowadays, although the Internet has gained a great deal of prominence, television is still one of the media with the most power and, therefore, it is interesting to understand the prominence it gives to cultural journalism. In this way, this research aims to analyze the journalistic coverage of culture in the news programs with the highest prime-time audience, through an analysis of programs from RTP and RTP3 and SIC and SIC Notícias, more specifically the news programs Telejornal, 360°, Grande Edição and Jornal da Noite. This study compares the coverage of a public broadcaster and a private broadcaster and, in addition, between informative and generalist channels. In order to make this possible, the following starting question was defined: “How is culture covered in the news programs with the largest prime-time audience, in the cases of SIC, SIC Notícias, RTP and RTP3?”. In addition, the following research questions were defined: What are the editorial characteristics of the coverage of culture in these television news segments?; Which areas of culture get the most attention?; What are the main similarities and differences in the journalistic coverage of culture on these channels, both in terms of public and private channels and in terms of news and generalist channels? To answer the research objective, a content analysis was carried out between October 2024 and January 2025 on 56 episodes from a systematically constructed sample, complemented by interviews with journalists from the stations. The results show that none of the channels analyzed give much prominence to culture, because the average of cultural news items was one per segment. Showed that among the generalist and news channels, the former give more prominence to the section, as do the public stations, to the detriment of the private ones.
The culture section has a duty to explain cultural events and products in a way that is clear and accessible to everyone, so that access to this right can be democratized. At the same time, it is their responsibility to create a public space for reflection and analysis on issues that are of interest to society. Nowadays, although the Internet has gained a great deal of prominence, television is still one of the media with the most power and, therefore, it is interesting to understand the prominence it gives to cultural journalism. In this way, this research aims to analyze the journalistic coverage of culture in the news programs with the highest prime-time audience, through an analysis of programs from RTP and RTP3 and SIC and SIC Notícias, more specifically the news programs Telejornal, 360°, Grande Edição and Jornal da Noite. This study compares the coverage of a public broadcaster and a private broadcaster and, in addition, between informative and generalist channels. In order to make this possible, the following starting question was defined: “How is culture covered in the news programs with the largest prime-time audience, in the cases of SIC, SIC Notícias, RTP and RTP3?”. In addition, the following research questions were defined: What are the editorial characteristics of the coverage of culture in these television news segments?; Which areas of culture get the most attention?; What are the main similarities and differences in the journalistic coverage of culture on these channels, both in terms of public and private channels and in terms of news and generalist channels? To answer the research objective, a content analysis was carried out between October 2024 and January 2025 on 56 episodes from a systematically constructed sample, complemented by interviews with journalists from the stations. The results show that none of the channels analyzed give much prominence to culture, because the average of cultural news items was one per segment. Showed that among the generalist and news channels, the former give more prominence to the section, as do the public stations, to the detriment of the private ones.
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Cultura Jornalismo Cultural Jornalismo televisivo Culture Cultural Journalism Broadcast news