Publicação
How do younger generations perceive the frontier between new and pre-ownedlLuxury goods in the luxury watch category
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Silveira, Catherine da | |
| dc.contributor.author | Magalhães, Marta Tadeu Lopes | |
| dc.date.accessioned | 2023-06-02T12:21:57Z | |
| dc.date.embargo | 2027-05-30 | |
| dc.date.issued | 2022-07-08 | |
| dc.date.submitted | 2022-05-30 | |
| dc.description.abstract | The consumption of second-hand luxury products has been steadily growing and shows no signs of stopping. High luxury brands are still reluctant to step into this market given the perceived risks of doing so. However, in fact, it constitutes an opportunity for brands to shape demand and stake their claim among younger generations. This paper examinates how currently the frontier between new and pre-owned watches is perceived by younger generations. To analyse this matter, 14 in-depth interviews were conducted to buyers of luxury watches. The findings highlight that younger generations do not believe in the existence of a frontier between pre-owned and new luxury watches. | pt_PT |
| dc.identifier.tid | 203064674 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/153459 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Luxury | pt_PT |
| dc.subject | Second-Hand | pt_PT |
| dc.subject | Watches | pt_PT |
| dc.subject | New Luxury Consumer | pt_PT |
| dc.subject | CEMS MIM | pt_PT |
| dc.title | How do younger generations perceive the frontier between new and pre-ownedlLuxury goods in the luxury watch category | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in International Master's in Management from the NOVA – School of Business and Economics | pt_PT |