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Finding unknown connections and perspectives between world countries: a multivariate approach based in socio-economic variables
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Orientador(es)
Resumo(s)
The proposed study has the intention of analyzing behaviours among continents and
continents versus the world. The possibility to identify different concerns, with resource
to a diverse set of variables gives opportunity to explore different geographic
behaviours and ideas in the beginning of the 21st century.
Through Principal Component analysis we will be able to find components that, based
on the initial proposed variables, explain the groups preoccupations.
The results found are interesting to observe because they help understand the singular
positioning of continents, and also the continents influence on global interests. These
conclusions assume an important advancement in marketing knowledge.
Descrição
A Work Project, presented as part as the requirements for the Award of a Masters Degree in Management from the Nova School in Business and Economics
Palavras-chave
Principal Component Variance Explained Marketing Vision Scree Plot