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Opting out with purpose: why some companies (dis)engage from sustainability certification strengthening B lab’s sustainability assessment standards for B corp certified companies

authorProfile.emaildiogocurto8@gmail.com
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorRiodrigues, João Loureiro
dc.contributor.authorAntunes, Diogo António Curto
dc.date.accessioned2026-06-08T09:00:25Z
dc.date.available2026-06-08T09:00:25Z
dc.date.issued2025-06-23
dc.date.submitted2025-06-02
dc.description.abstractThis thesis investigates how firms navigate the decision to pursue, maintain, or exit sustainability certification, such as B Corp. Using a mixed-methods approach, combining quantitative analysis of B Lab’s Exit Survey with 25 interviews and secondary data, it identifies key drivers of (dis)engagement: perceived lack of value, operational constraints, and identity misalignment. Framed through Institutional and Organizational Identity Theory, the study reconceptualizes certification as a non-linear journey shaped by both external pressures and internal convictions. Findings offer practical insights for firms and certifying bodies, and highlight the legitimacy of alternative, authenticity-based approaches to demonstrating sustainability commitment.eng
dc.identifier.tid204131049
dc.identifier.urihttp://hdl.handle.net/10362/203693
dc.language.isoeng
dc.relationUID/ECO/00124/2013
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectCertification
dc.subjectSustainability
dc.subjectCorporate social responsibility
dc.subjectPurpose
dc.subjectCEMS MIM
dc.titleOpting out with purpose: why some companies (dis)engage from sustainability certification strengthening B lab’s sustainability assessment standards for B corp certified companieseng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project presented as part of the requirements for the Award of a Master’s Degree in Finance from the Nova School of Business and Economics

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