Publicação
The QSR industry at all velocity
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, Filipa Frade de | |
| dc.contributor.author | Pedroso, Carla Sofia Peixoto | |
| dc.date.accessioned | 2020-11-10T10:02:43Z | |
| dc.date.available | 2020-11-10T10:02:43Z | |
| dc.date.issued | 2020-01-15 | |
| dc.date.submitted | 2020-01-06 | |
| dc.description.abstract | The QSR Industry has been using Technology, Delivery and Digital to fuel its transformation. The resilience of the segment has been allowing to overcome downturns.Still,more informed consumers have been demanding more quality,pressuring the industry to address distinct audiences: service and convenience. Customers- centric strategies pursuitby McDonald’shave been allowing for differentiated experiences while addressing customer’s needs. Still, the chain ability to predict trends and to quickly react to it, at global scale,has been positioning them to success. It’s all about strategy and consumers are “lovin’it”. | pt_PT |
| dc.identifier.tid | 202495183 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/106851 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | QSR | pt_PT |
| dc.subject | McDonald’s | pt_PT |
| dc.subject | Technology | pt_PT |
| dc.subject | Trends | pt_PT |
| dc.title | The QSR industry at all velocity | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics | pt_PT |
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