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Banking on change - a study on banking business models in Portugal: in-depth analysis of digital banks´ business model in Portugal
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| 1.04 MB | Adobe PDF |
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Resumo(s)
This report investigates the banking business models in Portugal succeeded by an in-depth analysis
on the digital bank business model. The research incorporates a clustering analysis of the Portuguese
banking industry, which identifies the different banking business models in Portugal. By analysing
and evaluating the digital bank business model, its main advantages and vulnerabilities are derived.
Recommendations to optimize the business model of Portuguese digital banks are generated, namely
the expansion of product and services portfolio, which is essential to successfully respond to external
threats and ensure the competitiveness of the business model in the future
Descrição
Palavras-chave
Banking Business model Portuguese banking industry Innovation Technology Digital banking business model Traditional banking business model Value proposition Online Disruption Customer-centric Advantages Vulnerabilities