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Internationalization field lab: pontual software solutions

2022-01-19Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorGomes, Emanuel
dc.contributor.advisorSousa, Gonçalo Cordeiro de
dc.contributor.authorAlmeida, Beatriz Marques Miguel Garcia
dc.date.accessioned2022-06-15T14:43:04Z
dc.date.available2025-12-17T01:30:27Z
dc.date.issued2022-01-19
dc.date.submitted2021-12-17
dc.description.abstractThis thesis aims to develop an internationalization plan (which includes a strategic analysis, international market and entry strategy, marketing plan and financial forecasts) for Pontual Software Solutions, a medium-sized Portuguese enterprise operating in the software industry. The relevance of the international market selection activity for small and medium firms is examined in this literature review. Furthermore, this paper includes an analysis of Switzerland as a prospective market for Pontual to establish itself, which examines four areas in depth: contacts, competition, sales potential, and market entry conditions. This study tries to assess whether Switzerland is a viable market for internationalization.pt_PT
dc.identifier.tid202972313pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/140021
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectInternational businesspt_PT
dc.subjectStrategypt_PT
dc.subjectMarket selectionpt_PT
dc.subjectSmespt_PT
dc.subjectSwitzerlandpt_PT
dc.subjectSoftware industrypt_PT
dc.titleInternationalization field lab: pontual software solutionspt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administrationpt_PT

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