Publicação
From origin to opportunity: redefining market entry for peruvian superfoods in Europe
| authorProfile.email | dmalaga88@gmail.com | |
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Zózimo, Ricardo | |
| dc.contributor.author | Carpio, Diegi Ignacio Malaga | |
| dc.date.accessioned | 2026-03-17T14:59:50Z | |
| dc.date.available | 2026-03-17T14:59:50Z | |
| dc.date.issued | 2025-06-23 | |
| dc.date.submitted | 2023-06-23 | |
| dc.description.abstract | This project examines the potential of supplying the Portuguese market with Peruvian superfoods from the Andes, applying the Lean Startup methodology to guide the process. It addresses key areas such as product-market fit, import logistics, regulatory frameworks, and go-to-market strategy. The research is grounded in real-world data, including expert interviews, competitor analysis, and financial planning. Centered on the existing Peruvian brand “Huella Verde,” the project aims to identify a selection of high-potential products and assess the feasibility of scaling them in Portugal, focusing on initial market entry and short-term validation. | eng |
| dc.identifier.tid | 204132797 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201547 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Peruvian superfoods | |
| dc.subject | Lean startup | |
| dc.subject | Brand internationalization | |
| dc.subject | Healthy food market | |
| dc.subject | Huella verde brand | |
| dc.subject | Market entry strategy | |
| dc.title | From origin to opportunity: redefining market entry for peruvian superfoods in Europe | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A work project, presented as part of the requirements for the Award of a Master´s Degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics |