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This dissertation analyzes Enovia’s management performance throughout a six-year immersive simulation developed by IndustryMasters® (Business in Practice), where it navigated the automotive industry's transformation toward electrification, technology and sustainability.
The first section focuses on the company's decisions on Strategy, Innovation and Finance, highlighting the critical role of cross functional management and drawing on real-world comparisons to evaluate Enovia's strategic decisions and financial outcomes.
The second section of the dissertation contains a personal reflection on two critical incidents from the three-week simulation, providing insights into leadership, team dynamics, team decision-making and personal development.
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Business in practice Automotive industry Sustainability Electric vehicle Strategy Innovation Corporate finance Economic value added Team decision-making Team conflict Psychological safety
