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Resumo(s)
This thesis offers a personal reflection and a detailed evaluation of a 6-year business simulation
involving Curro Cars, an automotive manufacturer transitioning towards all-electric and a more
sustainable business model. The simulation provided valuable understanding of my
interactions within a cross-functional business environment and highlighted the importance of
managing various business units for success in a company.
The first part of the thesis analyzes the performance of the Finance, Innovation and Marketing
departments, while the second part focuses on personal learning derived from two critical
incidents that offered significant teamwork lessons and career insights.
Descrição
Palavras-chave
Working in teams Business simulation Sustainable growth Electrification Coordination of decisions across business functions Global car manufacturing Finance Esg and sustainability Personal learnings Marketing analysis
