Publicação
Analysis of the efficiency of personal selling in the admissions strategy of the coding bootcamp industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Cardoso, Elizabete | |
| dc.contributor.author | Canavarro, João Manuel De Sousa Portocarrero | |
| dc.date.accessioned | 2023-08-25T09:09:50Z | |
| dc.date.embargo | 2026-12-17 | |
| dc.date.issued | 2022-01-14 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This mixed methods study aims at understanding the impact of personal selling tactics in the admissions process of coding bootcamps, specifically, the effects it has on the purchase intention and satisfaction of prospective students, as well as that on business performance. The research collected qualitative data (semi-structured interviews) and secondary data concerning the sales performance of BootcampX in Portugal. With 17 people interviewed and performance data analyzed for the past 3 years, it was concluded that there’s an indication that personal selling tactics manage to effectively contribute towards the purchase intention and satisfaction of prospective customers, by increasing information and decreasing perceived risk. Additionally, the implementation of personal selling was concluded as a sound business decision that is recommended to be implemented and ameliorated for BootcampX. | pt_PT |
| dc.identifier.tid | 202974588 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/156832 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Working | pt_PT |
| dc.subject | Internship | pt_PT |
| dc.subject | Placement | pt_PT |
| dc.subject | Job | pt_PT |
| dc.subject | Sales | pt_PT |
| dc.subject | Admissions | pt_PT |
| dc.title | Analysis of the efficiency of personal selling in the admissions strategy of the coding bootcamp industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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