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Ispace: navigating in new space
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This thesis is designed as a pedagogical case study about ispace, a Japanese lunar exploration company operating in the emerging New Space sector. The case describes how ispace navigates two consecutive mission failures and managerial challenges in a high-risk
industry. By adopting a qualitative single-case study research design, the thesis examines strategic topics such as stakeholder management, public-private partnerships, market creation, and failure recovery. The case is supported by a teaching note that employs Stakeholder
Mapping and the Legitimacy Management Framework to enable an insightful classroom discussion about operating in uncertain industries and the role of legitimacy.
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New space Lunar economy Failure recovery Stakeholder management Legitimacy Market creation Public-private partnerships High-risk industry