Publicação
Startup investor pitch – adWise – business development
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Queiró, Francisco | |
| dc.contributor.author | Schäfer, Philipp | |
| dc.date.accessioned | 2026-02-13T16:36:31Z | |
| dc.date.available | 2026-02-13T16:36:31Z | |
| dc.date.issued | 2025-01-16 | |
| dc.date.submitted | 2024-12-15 | |
| dc.description.abstract | This thesis combines two distinct documents to provide a comprehensive analysis of the startup, Adwise. The first section is the Adwise Business Plan, where our group conceived and independently developed the startup idea. This section details the business concept, market strategy, and operational framework, highlighting its potential for success. Following this, the Investment Memo shifts perspec tives, analyzing Adwise from the viewpoint of a Venture Capitalist. This section simulates the preparation of an Investment Memo to be presentedto an investment committee, critically assessing the startup's business case, risks, and investment opportunities. Together, these documents offer a dual perspective, balancing entrepreneurial vision with investor scrutiny. | eng |
| dc.identifier.tid | 204128854 | |
| dc.identifier.uri | http://hdl.handle.net/10362/200392 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Entrepreneurial strategy | |
| dc.subject | Venture capital | |
| dc.subject | Startups | |
| dc.subject | Pitch | |
| dc.title | Startup investor pitch – adWise – business development | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |