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Publicação
Do food retailers need to adapt their business model to millennials?
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Orientador(es)
Resumo(s)
We have been seen many technological and social changes that are causing a significant transformation in the society creating new buying and consumption habits, meaning that the way consumers buy today will not be the same in the future. This paper will study the main and polemical consumer of today, millennials, based on interviewing a significant example. Furthermore, links between the practices that food retailers are doing, possible propositions and the new consumer requirements will draw recommendations to prepare retailers for the next three to five years.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Food retail Millennials E-commerce Trends