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The banking industry: digitalization, evolution and outlook
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| 950.57 KB | Adobe PDF |
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Orientador(es)
Resumo(s)
The banking sector is under pressure from digitalization due to
changing consumer needs. The new fintech players are managing
to gain their space within a sector dominated until now only by
traditional banks. Thanks to their level of digitalization, fintech
companies have managed to arouse interest and at the same time
arouse fear among the big players in the banking sector, thus, the
need to understand how these digital actors can be so successful
with their innovative products and services. The aim of this paper
is to understand how traditional banks will react and how Neobanks
will grow even more.
Descrição
Palavras-chave
Innovation Digitalization Neobanks Fintech Customer experience Big data